When there are those who still favor in-store shopping sprees, you will find just too many (or more) who are currently dedicated to online holiday shopping.
As a merchant, Black Friday and Small Business Saturday are probably in your mind -- but we are here to remind you that Cyber Monday is equally as important. Follow these tips to be certain you're fully prepared for the 2020 holiday season!
1. Ensure That Your Inventory is Well-Stocked
Checking on your stock is very important. If it's possible, use reporting and data from preceding years to determine how much product you will want, and be sure you're well stocked. This deal-busting weekend will be here before you know it. If this is your first time participating in Cyber Monday, just know that it'll be somewhat experimental. You may still use sales data to determine what's worth stocking up on, simply based on what items move the fastest on your retail store. There is nothing wrong with offering a limited variety of promotional goods -- this will only create a sense of urgency for customers and make deals feel much more exclusive. However, you do not need to completely sell out of your greatest and most exciting reduction in shop on Black Friday before people get the opportunity to snag it on Cyber Monday, also.
2. Keep Your Online Efforts Upgraded
Have a site that you are inclined to forget about? Now isn't the time to fail it. Check on your content and ensure that your business hours, exclusive deals, and any other pertinent information regarding the 2020 holiday season is totally accurate. Same goes to Google My Business. People today go straight to Google before they even look at navigating directly to a merchant's website. If they don't make it to your website, be sure they can get as much accurate information as they can out of your Google My Business listing. Standard business hours, adjusted vacation hours, storefront location, and telephone number should be up-to-date. It is best practice to flaunt high quality photos, also, which is particularly important when you will be getting more traffic to your list. Last but certainly not least, social websites. People who don't go straight to Google will probably go to Facebook. Consumers rely on Facebook to confirm that the business is real, see how busy they're on the platform, and keep in the loop about promotions, events, and much more. Additionally, Facebook users love shooting companies their queries on Facebook Messenger, which will be another popular communication system during the vacations. Cover your bases. Update your information, post to your stations regularly, and ensure to have someone available to answer any queries or concerns that you receive online. You want to be certain that you're not leaving anybody out.
3. Improve Your Checkout Process
Let us get back to your site. What is the online shopping experience for your small business in the first place? Before Cyber Monday, you will want to work out all the kinks. If there are bugs in your shopping cart feature or loading errors during checkout, do not neglect them. People are already sensitive to long wait times on the internet and will bounce after a couple of seconds -- and this remains true during holiday shopping. Do not let customers jump into a competitor's website since you avoided making vital upgrades to yours.
4. Offer Exclusive Online Deals
1 way you can make certain to get people to join you for Cyber Monday is by providing exclusive online-only deals. Perhaps you send out a promo code for clients in your email list to use. Or, visitors who spend more than 100 on your site will get free delivery anywhere in the U.S.. You may even try offering a free gift with the purchase of a particular solution, or include the present when they spend a certain dollar amount, too. The opportunities are endless. Get creative here, and try to think about ways that you can make clients feel special when drawing them into your online store with exclusive promotions. Is Your Retail Store Ready for Cyber Monday? The holiday season can be a great deal for small companies, but with preparation and planning, your retail store will be prepared to take on Cyber Monday.